Training Sessions on Marketing and Branding

Marketing – Beginner level

Content:

1. Social Media Management
   History of Social Media
   How can NGOs positively use Social Media
   Basic metrics on social media, growth, reach and audiences.
2. Basic Marketing Concepts for NGOs
   What is Marketing and Branding and how can we use them as an NGO
   Drafting a basic marketing plan
   Designing a basic Social Media plan in line with your marketing plan
3. Content Creation and Management
   Identifying which social media is best to use and how to use it effectively.
   Best practices for maintaining a consistent and effective online presence.
   Finding your right audience and how to maximise engagement with them.
4. Member Engagement and Growth
   The work in keep on growing on social media
   Utilizing social media and other online tools to grow membership and support.
   Understanding the international dimension of working on social media.

Training details:

Dates:
Marketing and Branding – Beginners Class – Part 1 –   Monday, 03 February 2025  
Marketing and Branding – Beginners Class – Part 2 –   Friday, 07 February 2025

Time : 5:30pm -7:30pm
Location: Online

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Marketing – Advanced level

Content:

1. Social Media Management
   Understanding the latest trends and best practices in social media.
   Developing effective social media strategies tailored to the goals of each NGO.
   Training on tools and techniques for managing social media accounts efficiently.
2. Marketing Strategies for NGOs
   Crafting compelling messages that resonate with target audiences.
   Building and executing marketing campaigns that align with organizational objectives.
   Leveraging digital marketing channels to increase reach and engagement.
3. Content Creation and Management
   Producing engaging content that tells the story of your organization.
   Best practices for maintaining a consistent and effective online presence.
   Tools and resources for content scheduling and analytics.
4. Member Engagement and Growth
   Strategies for increasing volunteer and donor engagement through digital platforms.
   Utilizing social media and other online tools to grow membership and support.
   Techniques for nurturing relationships with key stakeholders and partners.

Training details:

Dates:
Marketing and Branding – Advanced Class – Part 1 –   Monday, 17 February 2025  
Marketing and Branding – Advanced Class – Part 2 –   Friday, 28 February 2025

Time : 5:30pm -7:30pm
Location: Online


Registration link found HERE
Deadline to submit your registration is 29th January 2025 – noon.

Each voluntary organisation may apply for a maximum of 2 volunteers, nonetheless each participant is to submit their individual registration form with their personal details. Each training session will have an intake of a maximum of 40 participants; hence we encourage VOs to submit their application as soon as possible to secure their spot.

For more information or queries please contact the Volunteer Support team on volunteer@maltacvs.org

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