Collaborating with Zaar

Zaar is Malta’s first and only reward-based crowdfunding platform set up through a joint venture initiative by the Malta Business Bureau and the University of Malta.

Their mission is to help great ideas get funded.

Zaar strive to give individuals and organisations a platform to fund their ideas and bring their projects to life while increasing a sense of community and social responsibility in Malta and Gozo, and they would love to have corporates on board as a collaborator.

Why collaborate with Zaar’s crowdfunding campaigns?

Collaboration with an online crowdfunding platform like Zaar can be hugely beneficial (1) to you as the corporate partner, (2) to Zaar as an entity and (3) to the crowdfunding campaigns.

• Innovative Corporate Social Responsibility (CSR) Opportunities

A company's CSR goals, which include social or environmental policies, often align with its core purpose. In recent years, crowdfunding has become an easy and effective way to achieve these CSR goals, either by providing corporate sponsorship to a campaign or by publicly collaborating with it.

• Assist your company’s community

While pursuing your CSR goals, your company has the opportunity to support organisations aligned with its purpose. Whether it's entrepreneurs, NGOs, youth groups, or others, there are opportunities to collaborate with campaigns linked to these causes. Additionally, there is a possibility to partner with Zaar to publicly support multiple campaigns at once.

• Be part of the success story

By contributing to your company’s community and playing a key role in the success of a crowdfunding campaign aligned with your goals, this collaboration could significantly increase your exposure in the press, on social media, and at major corporate events.

How can you support a campaign?

We recommend starting off with the following basic support. Should you have ideas of alternative collaboration options, we are open to discussing additional opportunities.

You can offer financial assistance through the option of Match funding, wherein the company will match the amount raised by selected campaigns based on predetermined criteria/amounts. You could choose to sponsor campaigns that align with your organisation’s mission and values (e.g. related to the environment). This would help campaigns greatly as they can rely on a guaranteed sum of money that will help them with their project.

What is Crowdfunding?

Crowdfunding is a fast-growing alternative method to raise funding and it is a true means of giving entrepreneurs, start-ups, organisations, and innovative ideas in general, a chance. Crowdfunding is a way to raise money by gathering small contributions from a large number of people, usually through an online platform. It allows individuals, startups, or nonprofits to fund their projects or ideas by directly connecting with potential supporters, who may either receive rewards or simply the satisfaction of backing something they believe in.

Often, crowdfunding is used by individuals and organisations that do not have the relevant resources to finance a project in full and struggle to obtain financing from traditional credit institutions.

Zaar operates donation and reward-based crowdfunding. Donation crowdfunding involves contributors giving money (altruistically) to a campaign and in return getting, at most, an acknowledgment; Reward crowdfunding involves contributors giving to a campaign and getting a product or a service in return (a non-financial reward).

Crowdfunding democratises fundraising by letting anyone with a compelling idea reach a wide audience and gather the resources they need to bring it to life. It also serves as validation for the idea and pre-sales of the future product.

If the above sounds interesting to you, please contact Giselle Borg Olivier on giselle@zaar.com.mt or on +356 2340 8340 (during business hours).