Creating Impact Through Stakeholder Engagement.

This dynamic workshop focused on empowering participants to build more meaningful, inclusive, and impactful connections with their stakeholders — a critical component of any successful ESG or CSR strategy.

“Alone we can do so little, together we can do so much” – Helen Keller

With this guiding quote, the workshop opened on a collaborative note, emphasising the importance of co-creation and shared vision in driving sustainable change.

The session started with a focus on intentionality — getting clear on the “why” behind stakeholder engagement. Setting clear aims and objectives is the foundational step toward effective engagement. Participants were asked to reflect on key drivers such as:

• Gaining feedback for strategic ESG decisions
• Launching or revitalising CSR initiatives
• Fostering ownership in ongoing projects

Next came the essential task of stakeholder identification. Attendees were guided to list and segment their stakeholders based on roles and relationships, including:

• Internal: Management, employees, suppliers
• External: Funders, governmental bodies, industry peers, clients

To deepen this understanding, the workshop emphasised examining demographics, cultural backgrounds, attitudes, and key influencers within each group. However, not all stakeholders have the same influence or interest: using the Mendelow’s Matrix attendees were guided to categorise stakeholders according to levels of interest and power, and to find the right tools to communicate with different stakeholders.

With clarity in engagement and communication, the focus shifted to goal-setting. Each stakeholder group was matched with SMART goals — Specific, Measurable, Achievable, Relevant, and Time-bound — to drive accountability and impact.

“Feedback is everything,” the workshop stressed. Gathering insights is only half the job— giving feedback back to stakeholders shows that their voices are heard, respected, and acted upon.

Stakeholder relationships require nurturing. The workshop closed with a strong message: Engagement doesn’t stop once the initiative begins. Ongoing communication, especially during key decision-making moments, sustains trust and participation over time.

Downloadthe presentation to find out more. 

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